S.N. |
Major Topic |
1. |
What is SEO? |
2. |
Relationship between SEO and Search Engines |
3. |
Websites - What, Why and How?
- Types of Website
- Static Website
- Dynamic Website
|
4. |
URL (Uniform Resource Locator) |
5. |
Internet – Past Present & Future
- Internet and The Work Place
- The Mobile Internet
- Common Uses of Internet
|
6. |
What is a Search Engine?
- Types Of Search Engine
- Crawler Based Search Engines
- Human-Powered Search Engines
- Hybrid/Mixed Search Engines
- History of Search Engine
- Google
- Yahoo
- MSN Search
- Benefits Of Google Search
- Challenges Faced by Search Engines
|
7. |
How the search engine works?
- Web Crawling
- Indexing
- Searching
- Major Search Engines
|
8. |
What is a Web Crawler?
- Crawling Policies
- Selection Policy
- Re-visit Policy
- Politeness Policy
- Parallelization Policy
- Crawler Identification
- Examples of Web Crawler
- Web Crawler Architectures
|
9. |
The Role Of Web Search Engines
- The spider
- Behind The Scenes
- Variations on The Search Engine
- The Future of Search Engines
|
10. |
The Role of Search Engine Rank in Driving Traffic to Website
- Basic Benefits of SEO
|
11. |
Two Main Steps of SEO
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
|
12. |
Website Analysis & Creating SEO Plan
- Website Analysis
- Competitors Analysis
- Key Words Analysis
- Creating SEO Plan
|
13. |
On Page Search Engine Optimization
- Making Websites Search Engine Friendly (Navigation, Image, & Links Optimization)
- Importance of META Tags
- Creating Title & META Tags
- Search Engine Submission
- Performance Tracking (Analytics)
|
14. |
Off Page Search Engine Optimization
- Directory Submission
- Articles/Blogs Submission
- Social Bookmarking
- Submission of Press Releases
- Forums Posting
- RSS Feeds
- e-Mail Marketing
- PPC Campaigns
|
15. |
How Search Engine Rank Web Pages? |
16. |
Optimize a Website for the Search Engine?
- Relevance of the Contents
- Main Keywords
- Initial Promotion of Website
- Link Building
- Back links
- Sitemap
|
17. |
Two Main Methods for Improving Websites Score & Ranking
- White Hat SEO
- Black Hat SEO
|
18. |
SEO – The Hottest Topic in World of Internet |
19. |
Mistakes Make by SEO |
20. |
Common SEO Terms |
|
Conclusions |
